Mission District

It just keeps getting better

The Mission District, locally known as “The Mission,” has undergone a renaissance many times over- and it keeps getting better. An area where the past and present intersect, the name evolved from its historical significance as the location of the sixth Alta California mission, Mission San Francisco de Asis. Over time, it became the heart of the City’s Latin culture and today has developed its own distinct vibe as an avant-garde arts district.

The neighborhood is the place to be for those who enjoy absorbing local culture. Located in east-central San Francisco, The Mission enjoys a temperate climate thanks to its inland location. It is an eclectic area with something for everyone: Dolores Park is serene and lined with Victorian mansions; Potrero Hill is home to high tech start-ups and trendy eateries; and vibrant nightlife, galleries, street life, eclectic shopping and exceptional restaurants can be found in the 24th street and Valencia corridors.

The diversity of the area is celebrated all year-long, thanks to a series of street fairs and parades, and artistic expression remains a key part of local culture, with an homage to its history appearing in curated murals lining the streets. The Roxie Theater is a local gem, hosting independent films and local film festivals. Vibrant musical entertainment is also plentiful, with weekly performances ranging from classical to mariachi and everything in between (of note, Carlos Santana grew up in here).

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